What went into the design process?
With millions of college aspiring individual searching and applying to school every year, the goal was to create an interactive solution to make that process easier for applicants. Googling for certain pieces of information about schools might be easier for some than others and might even depend from university to university. Larger, more well-known schools might have that information one click away while smaller, lesser well-known schools might not. Centralizing that information but keeping user attentiveness using short "stories" about different schools helps make once a painful process a bit more fun.