Case Details

Financial management website

Modern financial website meant to simplify and draw interest towards personal portfolio management.
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What went into the design process?
As someone with a financial undergraduate degree who at one point imagined a career in the finance world, I went into this with a good vision of its customer journey. I drew inspiration for this from a source I found on Pinterest, but added my flavor and specificity to the financial management world. I wanted to primarily focus on the customer experience for someone just starting out in the investment world given advanced users require much more powerful and predictive analytic capabilities (shout-out to thinkorswim!).
How did you design it?
The design was done by using Adobe UX and Adobe Photoshop. Adobe UX was used as the mobile wireframe and prototyping tool while Photoshop was used for image creation and mockup refinement.
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